"Together We Care" was the theme we developed for Mercy Foundation's annual appeal campaign. Campaign themes, product naming, and other creative content development opportunities continue to become a regular part of our

repertoire at A.M. Design Group.

 

In addition to the theme, we were pleased to develop a campaign appeal direct mail piece that was customized for target audiences and printed in separate runs. As always, the challenge in corporate appeal communications is to maintain the brand voice of the institution while still catching the audience's attention in a fresh way.

 

The Foundation staff was delighted with the outcome, and the corporate communications department was pleased with how we worked to keep the communications on-brand. Helping clients to be successful in their communication vehicles, as well as with their internal partners, is key to A.M. Design Group's success with larger institutional clients.

Drop us an email if you are interested in talking about how we may be able to help on your next campaign.