There are a number of reasons a company may investigate an update to their existing identity. In addition to staying visually current, a company also sees this as an opportunity to maintain their enviable position or even demonstrate they are dynamic, leading and growing. Such is the case with Highland Consulting Associates.

 

The re-brand process actually started as a request for a website redesign. Beginning with the discovery phase of A.M. Design Group's creative development process, we and the client were in agreement that this was a strategic opportunity to review Highland's existing identity. Maintaining Highland's mountain icon kept the core identity in place while a new color palette, typography and strong composition of elements won the day.

 

The scope of the company-wide rebrand included the original website redesign/build, stationery system, service brochure and a few other items. The redesign extended to Highland's sub-branded company Family Wealth Advocates. Probably, the most gratifying part of the process was working with a company we have served for many years. So long, in fact, that we designed their original identity which served them well for more than ten years.

Drop us an email if you would like to know more of how we can help out with your next brand identity refresh.