With an ever-increasing global need/opportunity for conserving, reclaiming and purifying fresh water, Parker Filtration jumped in with both feet – print and web communications.

The communication strategy began with a graphically-rich, 4-panel brochure containing a strong need/solution marketing message. “Solutions” for desalination, drinking water, life sciences and industrial processes are outlined and defined. Value-added services and benefits, along with the critical web link for product-specific applications, is also provided – www.parker.com/waterpurification.

Once the brochure was off to the printer A.M. Design Group quickly programmed and went live with a complimentary microsite. The purpose of the site was to provide a visually familiar spring-board for customers to navigate down to product detail not available in the brochure. The microsite also linked to other Parker solutions creating cross-marketing opportunities.

By effectively pairing communication tools (marketing message: brochure + product detail: web) A.M. Design created a powerful marketing campaign for Parker Filtration.

Request more information about how we can help with a cross medium solution: andy@amdesigngroup.com